What Are Impressions On Instagram & Why They Are Important?

mediapract

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If you are a user of Instagram analytics, you already know what Impressions On Instagram means in this social network. But what does it mean?

  1. Instagram impressions can be understood as the overall number of times your post, Story, or advert has been shown where views can be multiple.
  2. For example, if one user refreshes the page that contains the post five times, it will generate five impressions.
  3. This is not the same thing as reach which refers to several unique viewers.
  4. This metric is useful to know over time the level of exposure of your content.
  5. High impression figures suggest content that users have found stimulating enough to call up again and again.

Do you see some sort of pattern in your impressions? Now let’s find out how they can influence your Instagram plan!
 
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